Food & Drink
Berens Old Fashioned Brandy
Cambridge, Wisconsin
Square bottle so it stays put in the boat. Cheese, fish fry, and a brandy old fashioned.
America is the address. Home is the reason.
American people are the passion, and I am not playing it cool. They built it, we should reward it. Patriotism gets you in and does not ask for a password or fee to shop. Spend at home. There's no place like it.
186 brands on the shelf
If you buy through a link on this page, I may earn a commission. You pay the same price.
Food & Drink
Hero Bread
San Francisco, California
The sandwich stays. The carb crash does not have to.
Clothing & Accessories
Uncommon James
Nashville, Tennessee
A little shine for an ordinary Tuesday, from a company with a Nashville address.
Wellness & Supplements
Rho Nutrition
Miami, Florida
Vitamins with a delivery system, for people who are tired of a bottle that does nothing.
Additional Fun
ALP Pouches
Miami, Florida
Moist pouches for people who already use them, from a company that is not one of the giants.
Food & Drink
Kalona SuperNatural
Kalona, Iowa
Milk that still comes from herds you could count, not a logo with a cow on it.
Food & Drink
ChocZero
Fullerton, California
A sweet that skips the sugar, from a small California chocolate factory.
Food & Drink
Nuts.com
Cranford, New Jersey
The bag of cashews that feels like a family shop, not a gas-station tin.
Personal Care
L'ange Hair
Chatsworth, California
Styling tools for the hair you already have, from a California company.
Food & Drink
The Outpost Coffee Company
Trego, Wisconsin
Northwoods coffee from the couple who roast it, not a national tin.
Additional Fun
Fifty Bar
Los Angeles, California
A smaller vape line for adults who already use one, not a corner-store giant.
Food & Drink
Cabot Creamery
Cabot, Vermont
A cracker, this cheddar, and suddenly the evening has a plan.
Food & Drink
Tony Chachere's
Opelousas, Louisiana
The red can that rescues eggs, rice, and any Tuesday that got boring.
Food & Drink
Crystal Hot Sauce
New Orleans, Louisiana
The bottle people from outside Louisiana discover, then start guarding.
Food & Drink
Cheerwine
Salisbury, North Carolina
Proof the rest of the country is still missing a cherry soda.
Food & Drink
Mountain Valley Spring Water
Hot Springs, Arkansas
The green bottle on the table. Water with a place, not a plant in another state.
Food & Drink
Taste Flavor Co.
Los Angeles, California
The bottle that makes chicken and rice feel like you cooked on purpose.
Food & Drink
Ribbonwire Ranch
Dalhart, Texas
A beef stick with a ranch address, not a mystery meat map.
Food & Drink
Goode Foods
Family cranberry company
Thanksgiving with a second option. The underdog can still tastes like a holiday.
Food & Drink
Red Gold
Elwood, Indiana
The jar people reach for and then realize has a family name on the back.
Food & Drink
Black Rifle Coffee
Salt Lake City, Utah
A loud tin and a real cup. Morning coffee with the volume turned up.
Food & Drink
Mountain House
Albany, Oregon
Dinner that fits in a pocket and still tastes like you planned ahead.
Wellness & Supplements
Vermont Soap
Middlebury, Vermont
A quiet bar of soap for people who do not need a manifesto in the shower.
Wellness & Supplements
Molly's Suds
Florida
Clean clothes that do not smell like a candle shop had a meeting.
Wellness & Supplements
Traditional Medicinals
Sebastopol, California
The tea you buy 'for a cold' and then drink on ordinary Tuesdays.
Wellness & Supplements
Yogi Tea
Eugene, Oregon
The bag tag is half the ritual. The other half is an actual cup of tea.
Wellness & Supplements
Earthley
Ohio
The cabinet staple that spreads by group chat, not a billboard.
Wellness & Supplements
Primally Pure
American tallow skincare
A balm with a short ingredient list. A small smile for tired skin.
Clothing & Accessories
Round House
Shawnee, Oklahoma
The opposite of a shirt you wear twice. These get better when the paint shows.
Clothing & Accessories
Pointer Brand
Bristol, Tennessee
A coat that looks more like yours after the third winter.
Clothing & Accessories
Darn Tough
Northfield, Vermont
The budget move is buying them once. The smile is never fishing a holey pair out of the dryer.
Clothing & Accessories
Wigwam
Sheboygan, Wisconsin
Warm feet from a town that still knows how to knit them.
Clothing & Accessories
Stormy Kromer
Ironwood, Michigan
A hat with a story and a chin strap. Winter suddenly has a uniform.
Clothing & Accessories
American Giant
Cut and sewn in the Carolinas
One sweatshirt, worn until it is soft, instead of a stack of thin ones.
Clothing & Accessories
All American Clothing
Arcanum, Ohio
A plain tee with a factory you can name. That is the whole trick.
Clothing & Accessories
1620 Workwear
Massachusetts
Pants with a job. They cost more than a fast-fashion pair and outlast the joke.
Clothing & Accessories
Los Angeles Apparel
Los Angeles, California
The white tee with a sewing floor behind it, not a slogan on the chest.
Clothing & Accessories
Gustin
San Francisco, California
Denim that shows up when it is ready, which is a very American kind of patience.
Food & Drink
Tabasco
Avery Island, Louisiana
The little bottle that has outlasted every hot-sauce trend.
Food & Drink
Texas Pete
Winston-Salem, North Carolina
The Eastern Carolina bottle that shows up wherever people actually cook.
Food & Drink
Blue Bell
Brenham, Texas
Homemade Vanilla, in the states lucky enough to get the truck.
Food & Drink
Martinelli's
Watsonville, California
The gold-cap bottle that means the kids have something to toast with.
Food & Drink
Luzianne
New Orleans, Louisiana
The red box for a pitcher that actually tastes like the South.
Food & Drink
Café Du Monde
New Orleans, Louisiana
A bag of the dark roast that smells like the Quarter.
Food & Drink
Herr's
Nottingham, Pennsylvania
A chip with a factory you can name, not a flavor invented in a boardroom.
Food & Drink
Meat Church
Waxahachie, Texas
The shaker that makes a weeknight brisket taste like you meant it.
Food & Drink
Mike's Hot Honey
Brooklyn, New York
The bottle you put on pizza, chicken, and anything that was about to be plain.
Food & Drink
Ale-8-One
Winchester, Kentucky
A soda that stayed in one town for a hundred years and is still the one people want.
Food & Drink
AriZona
Woodbury, New York
The can everyone already knows, from a family that never sold it.
Food & Drink
Mt. Olive
Mount Olive, North Carolina
The jar in the fridge door, made in the town on the label.
Food & Drink
Death Wish Coffee
Saratoga Springs, New York
The bag for mornings that need more than a polite cup.
Food & Drink
Kinder's
Walnut Creek, California
The rub that makes a Tuesday chicken taste like someone paid attention.
Food & Drink
Challenge Butter
Visalia, California
The stick bakers reach for when the recipe actually matters.
Home & Travel
Smithey
North Charleston, South Carolina
The skillet that looks like an heirloom the first night you use it.
Home & Travel
Yoder Smokers
Hutchinson, Kansas
A cooker built like a tool, not a patio decoration.
Home & Travel
PK Grills
Little Rock, Arkansas
The round grill that fits in a trunk and still cooks like a pit.
Home & Travel
Big Green Egg
Atlanta, Georgia
One cooker for the steak, the brisket, and the pizza.
Home & Travel
Lehman's
Kidron, Ohio
The catalog for people who want the lights to work when the grid does not.
Clothing & Accessories
Pendleton
Portland, Oregon
The blanket that is supposed to last longer than the couch.
Clothing & Accessories
Schott NYC
Union, New Jersey
A leather jacket with a factory, not a logo from a mall.
Clothing & Accessories
Johnson Woolen Mills
Johnson, Vermont
Wool made for weather, not for a lookbook.
Clothing & Accessories
Berne Apparel
Ossian, Indiana
Work clothes that assume you will kneel in them.
Personal Care
Duke Cannon
Minneapolis, Minnesota
A bar of soap that does not smell like a candle shop.
Personal Care
J.R. Watkins
Bristol, Pennsylvania
The tin that used to live in the medicine cabinet, and still should.
Pets
Fromm Family Foods
Mequon, Wisconsin
The bag with a family name and a plant you can place on a map.
Additional Fun
Leatherman
Portland, Oregon
The tool in the pocket that replaces the drawer of almost-tools.
Food & Drink
Community Coffee
Baton Rouge, Louisiana
The red bag on the Gulf Coast counter, still family-owned.
Food & Drink
Grippo's
Cincinnati, Ohio
The chip that ruined plain potato chips for a whole region.
Food & Drink
Slap Ya Mama
Ville Platte, Louisiana
A shake of this and the rice remembers where it is.
Food & Drink
Polar
Worcester, Massachusetts
The seltzer with the bear, and the flavors that got a little out of hand.
Food & Drink
Wickles
Birmingham, Alabama
The pickle people put on a sandwich and then start rationing.
Food & Drink
Jones Dairy Farm
Fort Atkinson, Wisconsin
Breakfast sausage from a farm that kept the family name on the package.
Food & Drink
Nueske's
Wittenberg, Wisconsin
The bacon people bring to a weekend and then never stop mentioning.
Food & Drink
Usinger's
Milwaukee, Wisconsin
A deli case that still smells like a German neighborhood.
Food & Drink
Ken's
Marlborough, Massachusetts
The bottle that turned a salad into the side that wins.
Food & Drink
Dietz & Watson
Philadelphia, Pennsylvania
The Sunday sandwich, handled by a fourth-generation deli house.
Food & Drink
Welch's
Waltham, Massachusetts
The jelly on the peanut butter, from the farms that still own the brand.
Food & Drink
Simple Mills
Chicago, Illinois
The cracker box that swapped the usual flour and kept the crunch.
Food & Drink
Louisiana Fish Fry
Baton Rouge, Louisiana
The yellow box that means fish tonight, not a recipe hunt.
Home & Travel
Field Company
Hudson Valley, New York
A cast-iron skillet you can actually lift with one hand.
Home & Travel
Fiesta
Newell, West Virginia
The plate color people argue about, then buy three more of.
Home & Travel
RTIC
Katy, Texas
The cooler people buy when they want the ice to last and the logo to stay quiet.
Additional Fun
Benchmade
Oregon City, Oregon
The pocket knife with a pivot that still feels tight years later.
Additional Fun
Buck Knives
Post Falls, Idaho
The 110 that lived on a belt before knives became a hobby.
Clothing & Accessories
Thorogood
Merrill, Wisconsin
The boot at the job site that is not a fashion boot pretending.
Clothing & Accessories
Duluth Trading
Mount Horeb, Wisconsin
Pants with actual pockets, from a company that talks like a hardware store.
Clothing & Accessories
Vermont Flannel
Vermont
The shirt you buy when flannel should mean flannel.
Clothing & Accessories
AFTCO
Santa Ana, California
The long-sleeve shirt that shows up in every marina photo.
Clothing & Accessories
Minus33
Ashland, New Hampshire
Wool next to the skin, from a mill town that still runs the machines.
Personal Care
Brickell
South Portland, Maine
A simple routine that does not smell like a department store.
Food & Drink
Duke's Mayonnaise
Richmond, Virginia
The mayonnaise people argue about, then buy again.
Food & Drink
Sargento
Plymouth, Wisconsin
Weeknight cheese that still comes from a Wisconsin family company.
Food & Drink
Jelly Belly
Fairfield, California
A jelly bean that tastes like the thing on the label, not like 'red.'
Food & Drink
Camellia Brand
Harahan, Louisiana
Monday in New Orleans is not Monday without these red beans.
Food & Drink
Redmond Real Salt
Heber City, Utah
Salt with a color, from a mine, not a refinery tank.
Additional Fun
Zippo
Bradford, Pennsylvania
The click. Still manufactured in the town it started in.
Additional Fun
Case
Bradford, Pennsylvania
A pocket knife with a yellow handle and a factory you can name.
Home & Travel
Channellock
Meadville, Pennsylvania
The pliers in the bottom of the toolbox that still bite.
Additional Fun
Leupold
Beaverton, Oregon
A hunting scope you can send back to Oregon if the trail wins.
Additional Fun
Vortex Optics
Barneveld, Wisconsin
Glass with a lifetime promise, from a Wisconsin company that publishes it.
Home & Travel
Bar Keepers Friend
Indianapolis, Indiana
The can that takes the rust ring off a sink when nothing else will.
Home & Travel
Maglite
Ontario, California
The flashlight that feels like a tool, because it is machined like one.
Home & Travel
Klein Tools
Lincolnshire, Illinois
The pliers on a lineworker's belt. Heavy, and meant to be.
Food & Drink
Buffalo Trace
Frankfort, Kentucky
The bottle people started hunting, from a distillery that stayed in Frankfort.
Food & Drink
Willett
Bardstown, Kentucky
Small-batch bourbon and rye from a family that still has the keys.
Pets
Victor
Mount Pleasant, Texas
Dog food that leads with meat, from a Texas plant, not a logo mill.
Personal Care
Vanicream
Rochester, Minnesota
The white jar for skin that reacts to perfume and good intentions.
Clothing & Accessories
Lucchese
El Paso, Texas
Cowboy boots with a factory on the border and a name the songs already know.
Clothing & Accessories
Tecovas
Austin, Texas
A Texas boot you can wear off the ranch without a week of blisters.
Food & Drink
Dum Dums
Bryan, Ohio
The lollipop in the wrapper you cannot quite read. Mystery flavor included.
Food & Drink
Better Made
Detroit, Michigan
The red bag of Detroit potato chips that outlasted the others.
Food & Drink
New Glarus
New Glarus, Wisconsin
The beer people pack a cooler for, because it does not leave the state.
Food & Drink
Ellsworth Cooperative Creamery
Ellsworth, Wisconsin
Cheese curds from the farms that own the creamery.
Food & Drink
Jack Link's
Minong, Wisconsin
The red bag of jerky, from a Wisconsin family that kept the company.
Food & Drink
O&H Danish Bakery
Racine, Wisconsin
A kringle with a Racine address, not a pretzel from somewhere else.
Additional Fun
Henry Repeating Arms
Rice Lake, Wisconsin
A lever gun with a brass receiver and a Wisconsin factory.
Food & Drink
Burgers' Smokehouse
California, Missouri
Sugar-cured ham from a smokehouse that still has the first ham house.
Food & Drink
Shatto Milk Company
Osborn, Missouri
Chocolate milk in a glass bottle that still names the farm.
Food & Drink
Volpi
St. Louis, Missouri
The salami from the Italian neighborhood, still made where it started.
Food & Drink
Stone Hill Winery
Hermann, Missouri
Missouri wine from before Napa, still in the stone cellars.
Food & Drink
Hammons Black Walnuts
Stockton, Missouri
The stronger walnut, from an Ozarks family that still buys the crop wild.
Food & Drink
Fitz's
St. Louis, Missouri
Cane-sugar root beer with a bottling line in the dining room.
Additional Fun
Missouri Meerschaum
Washington, Missouri
A pipe made of a corn cob, from the town that still does it.
Gifts
WisconsinMade
Middleton, Wisconsin
Cheese, wood, and other Wisconsin-made gifts, packed in Middleton and sent to the rest of the country.
Gifts
Epicurean
Superior, Wisconsin
A Wisconsin board that can go in the dishwasher, from a factory on Lake Superior.
Makeup
Mommy Makeup
New York, New York
One compact that covers more than one job, from a small New York line.
Makeup
PiperBlue Organic Makeup
Lake Point, Utah
Utah color cosmetics for a face, not a counter full of testers.
Makeup
Bésame Cosmetics
Burbank, California
Lipstick that looks like it came off a 1940s vanity, made in the Valley.
Makeup
Colorescience
Carlsbad, California
Color that also behaves like a sunscreen, from a California company.
Makeup
100% Pure
San Jose, California
Color from fruit pigment, mixed where the owners can walk the floor.
Makeup
Lauren Brooke Cosmetiques
Lindon, Utah
A small Utah bench of makeup, blended by the person whose name is on the jar.
Makeup
Red Apple Lipstick
Magnolia, Texas
Lip color from a Texas couple who built the line for skin that argues with most of the aisle.
Makeup
Merle Norman
Los Angeles, California
The studio where someone matches the shade to your face.
Makeup
RMS Beauty
Charleston, South Carolina
A cream blush people keep in the car, from a Charleston company.
Makeup
OFRA Cosmetics
Pompano Beach, Florida
Highlighter and lipstick from a South Florida factory that still makes its own stock.
Personal Care
Beauty by Earth
Denton, Texas
A Texas self-tanner that does not require a spray-booth appointment.
Personal Care
Emme Diane
Scottsdale, Arizona
A Scottsdale esthetician's line, sold without a spa membership.
Personal Care
Jack Henry
San Diego, California
Something that smells like a barbershop, from a San Diego brand.
Clothing & Accessories
Boldfoot
Charlotte, North Carolina
A small North Carolina sock mill, not a catalog brand with a flag on the label.
Clothing & Accessories
Camel City Mill
Winston-Salem, North Carolina
Work socks from a Winston-Salem mill, for people who stand on concrete all day.
Clothing & Accessories
DeFeet
Hildebran, North Carolina
A family sock mill that kept the machines running in North Carolina.
Clothing & Accessories
Fox River
Mount Airy, North Carolina
A 125-year sock name, still knitted in North Carolina.
Clothing & Accessories
Duckworth
Dillon, Montana
Wool clothing that starts on a Montana sheep ranch and stays in U.S. mills.
Clothing & Accessories
FORLOH
Whitefish, Montana
Technical hunting clothes from a small Whitefish company, with a lifetime warranty.
Clothing & Accessories
Nicks Handmade Boots
Spokane, Washington
A Spokane bench that will resole the pair instead of sending you to a new one.
Clothing & Accessories
American Hat Makers
Emory, Texas
A family hat maker, not a rack of licensed caps.
Clothing & Accessories
Duluth Pack
Duluth, Minnesota
A canvas pack sewn in Duluth, the one the canoe outfitters still know.
Clothing & Accessories
Injinji
San Diego, California
Toe socks from a San Diego specialist, for the miles that blister ordinary ones.
Clothing & Accessories
Xero Shoes
Broomfield, Colorado
A founder-run Colorado shoe company, not a division of a larger group.
Clothing & Accessories
Lems Shoes
Boulder, Colorado
An independent Boulder shoe company for feet that hate a pointed toe.
Clothing & Accessories
Earth Runners
Sebastopol, California
A California workshop sandal, not a foam flip-flop from a seasonal rack.
Clothing & Accessories
GORUCK
Jacksonville Beach, Florida
A veteran-founded Florida pack that they will still repair.
Clothing & Accessories
Portland Leather Goods
Portland, Oregon
A founder-owned bag company with a Portland address, not a luggage conglomerate.
Clothing & Accessories
OOFOS
Braintree, Massachusetts
The shoe people put on after the shift, from a Massachusetts company.
Clothing & Accessories
Alpha Industries
Chantilly, Virginia
The flight jacket with the orange lining, from a company that is still independent.
Home & Travel
ThermoWorks
American Fork, Utah
The thermometer that ends the argument about whether the roast is done.
Home & Travel
FireBoard
Kansas City, Missouri
A Midwest-made probe that watches the pit while you are inside.
Home & Travel
Branch Basics
Minneapolis, Minnesota
One bottle under the sink instead of a row of scented ones.
Wellness & Supplements
Paleovalley
Erie, Colorado
A meat stick that is actually meat, from a family company that prints the ingredients.
Food & Drink
Chomps
Naples, Florida
Protein you can put in a pocket, from the Florida company that started small.
Pets
PetSafe
Knoxville, Tennessee
The Knoxville company behind the collar, the pet door, and the fountain.
Additional Fun
Concept2
Morrisville, Vermont
The rowing machine in the corner, built in Vermont, with no gym membership attached.
Additional Fun
ReadyWise
Salt Lake City, Utah
A bucket of meals for the pantry, from a Salt Lake company.
Additional Fun
Legacy Food Storage
Salt Lake City, Utah
Pantry insurance from a small Salt Lake company, not a national camping brand.
Additional Fun
MyMedic
North Salt Lake, Utah
A kit you can open with cold hands, from a Utah shop.
Additional Fun
MIRA Safety
Cedar Park, Texas
A mask and a filter from a Texas company, for a kit you hope stays in the closet.
Additional Fun
Primary Arms
Houston, Texas
A Houston counter for the optic and the small parts a big-box store does not stock.
Additional Fun
Palmetto State Armory
Columbia, South Carolina
A South Carolina shop that still builds rifles in the state it is named for.